Xiaomi
companiesChinese consumer electronics and software company founded in 2010
Pronunciation
Correct
SHAO-mee
/ˈʃaʊmiː/
In Mandarin Chinese, 小米 (Xiǎomǐ) means 'little rice'. The 'Xi' is pronounced like the English 'sh', making it 'SHAO-mee'. Xiaomi's own English-language marketing materials use this pronunciation.
Source: www.mi.com(creator statement)
Common Mistakes
Common Mistake
zee-AH-oh-mee
/ziˌɑːoʊˈmiː/
A common Western mispronunciation that treats 'Xi' as two separate English sounds. In Mandarin Pinyin, 'Xi' is a single initial consonant sound similar to 'sh'.