GIF

formats

Graphics Interchange Format for animated and static images

Pronunciation

Correct

jif

/dʒɪf/

Steve Wilhite, the creator, stated it is pronounced with a soft 'g', like the peanut butter brand.

Source: bits.blogs.nytimes.com(creator statement)

Accepted Variant

gif (hard G)

/ɡɪf/

Widely used with a hard 'g' as in 'gift'. Many style guides and dictionaries accept both pronunciations.

Source: www.merriam-webster.com(community consensus)