ASIC

hardware

Application-Specific Integrated Circuit — a chip customised for a particular use rather than general-purpose computing

Pronunciation

Correct

AY-sik

/ˈeɪsɪk/

ASIC is pronounced as an acronym, not an initialism. The common pronunciation is 'AY-sik', rhyming with 'basic' without the 'b'.

Source: www.ieee.org(official spec)

Common Mistake

A-S-I-C

/eɪ ɛs aɪ siː/

Spelling out each letter is uncommon and marks the speaker as unfamiliar with the field. The accepted form is the acronym 'AY-sik'.